David Tian, Ph.D - Popoyen Workz

Project Overview

Client: Dr. David Tian, Ph.D.

Scope: Full Brand Implementation (Website, Graphics, Video, Funnel & Courses)

Website: davidtianphd.com; aura.mykajabi.com; auratransformation.org/platinum-partnership-david-tianphd; cf.davidtianphd.com/lifestyle-mastery-closed; davidtianfreedomu.com/freedom-u-wait-list/

Objective

To develop a high-impact digital ecosystem for Dr. David Tian—an internationally recognized relationship and emotional intelligence expert. This included building his website, online course experience, video podcast presence, and a strategic social media system to reach a global audience across platforms like Instagram, YouTube, and email funnels.

Design Approach

Web & Funnel Design

Designed a clean, responsive website and lead funnel pages optimized for clarity, emotional storytelling, and conversions. Each section was crafted to guide users from discovery to engagement and eventually to course enrollment.

Video Podcast

Designed branded assets for full-length YouTube podcast episodes, including thumbnails, intros, lower thirds, and overlay visuals. Layouts emphasized clarity and storytelling to increase retention and viewership.

YouTube Shorts & Vertical Content

Produced fast-paced, mobile-optimized Shorts with text overlays, visual cues, and branded hooks—repurposing deep podcast moments into shareable, viral content.

Social Media Content Creation

Designed a consistent and visually appealing Instagram grid using brand-aligned colors, fonts, and layouts. Posts were created around quotes, tips, podcast highlights, course teasers, and video snippets to drive engagement and funnel traffic back to the website or YouTube.

Other Platforms

Designed graphics and assets adaptable for Facebook, LinkedIn, and Twitter/X for maximum reach and consistency across all social touchpoints.

Optimization & Funnels

I designed and implemented a streamlined funnel system to capture leads and drive course enrollments. This included high-converting landing pages, email opt-ins, and automated sequences using ActiveCampaign. Basic SEO strategies were applied across the site to improve visibility, while the funnel flow was optimized to guide users smoothly from discovery to conversion with consistent branding and messaging.

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