Objective

To support and enhance the visual merchandising and overall shopping experience of LatestBuy, an Australian e-commerce platform offering unique gifts and gadgets. The focus was on maintaining a high standard of visuals—from banners to product imagery—while aligning with seasonal promotions and marketing campaigns.

Design Approach

Visual Content Management

I handled the product image updates, resizing, and optimization across the site to ensure consistency, clarity, and high-quality presentation. I also updated new arrivals and featured items regularly for a fresh customer experience.

Banner Design & Promotional Graphics

I designed a wide range of high-impact banners for homepage sliders, category pages, and promotional campaigns. These were crafted to match various themes—holidays, sales, and special occasions—driving attention and conversions.

Occasion-Based Design

Created custom graphics for seasonal events such as Christmas, Father’s Day, Mother’s Day, and more. These visuals included thematic product bundles, landing page visuals, and email graphics tailored to each campaign.